From Black Friday to Christmas, without losing your mind
Mais Social connects your Instagram, Meta Ads campaigns, Google Ads and the store's GA4 into a single dashboard. You see which post generated how many sales — and plan the next season with a ready calendar.
Try it free for 14 days with no need to register a card.
The real day-to-day challenges
Planning seasonal campaigns always becomes a last-minute rush
You've known Black Friday comes in November for 12 months. Even so, in October the team is still debating campaign concept, photos aren't ready and the post calendar hasn't left the page. Result: campaign falling short of potential and team exhausted before December.
Organic and ads live in separate worlds
The social media manager plans organic posts. The traffic manager creates ad campaigns. Nobody syncs. You end up running ads for product X while organic only talks about product Y — losing the synergy that multiplies conversion and lowers CPA.
You can't know the real ROI of each post
Engagement metrics are vanity. You need to know: did this Reel generate how many sessions to the store? How many add-to-carts? How many sales? Without that view, content decisions are a guess. You keep posting what gets likes instead of what sells.
A new collection means doubling work everywhere
Released a collection? Update Instagram, update the Meta catalog, update ad creatives, update Pinterest, update GBP. Each platform with different dimensions, different copy, different hashtags. A launch that should take days takes weeks.
How Mais Social solves
Ready-made Brazilian seasonal calendar
Black Friday, Cyber Monday, Christmas, Mother's Day, Father's Day, Valentine's Day, Back to School, Carnival. Each date comes with a content suggestion, recommended campaign-launch lead time and copy templates. You adapt for your niche in hours, not weeks.
Native integration with Meta Ads, Google Ads and GA4
Connect once and see ad metrics next to organic in the same dashboard. CPA, ROAS, conversion rate by campaign, channel attribution. Stop juggling 5 tabs to get a full picture of what's selling.
Sales-by-post attribution dashboard
Each post gets an automatic UTM. GA4 sends the sale back to Mais Social. You see: Wednesday's post → 142 sessions → 8 sales → R$ 1,247 in revenue. Content decisions become math, not intuition.
Multi-network publishing with automatic adaptation
Upload the collection photo once. Mais Social resizes for Feed, Stories, Reels, Pinterest and GBP with the right ratio. Copy adapts the tone per network (Instagram casual, LinkedIn institutional). Hashtags per platform. Launches in minutes.
Performance dip and opportunity alerts
Engagement dropped 30% vs the store's average? Alert. Product X is blowing up organically? Auto-suggestion to boost with an ad. Campaign ROAS tanked? Heads-up before it becomes a loss. You sleep better.
Before and after
- Black Friday planning started only by mid-October
- ROAS per post was impossible to calculate — content decisions were guesswork
- Each collection took 8 to 10 days to roll out across all networks and ads
- Organic and ads teams met once a month — no real alignment
- Year-end campaign is ready in August thanks to seasonal calendar
- Dashboard shows attributed sales per post — content becomes a data decision
- Collection launch in 1 day with automatic multi-network publishing
- Single panel aligns organic and ads in real time — daily synergy
“We sell fitness fashion across 3 networks. Before, Black Friday was a trauma — it started in October with tears. In our first year on Mais Social, we built the whole November campaign in 2 weeks and hit 142% of target. The sales-by-post dashboard changed how we plan content.”
Frequently asked questions
Does it work with Shopify, Nuvemshop, VTEX, Loja Integrada?
Yes. Native integration with the 4 platforms via GA4 + direct API. We sync the product catalog, current price, stock and sales history. Mais Social cross-references this with your posts and shows you what's really converting. For less common platforms (WooCommerce, Tray, custom) you just need GA4 configured.
How does sales-by-post attribution work?
Every post published by Mais Social includes an automatic, parameterized UTM (utm_source=ig, utm_campaign=post_id). GA4 captures the session, add-to-cart event and purchase. We pull that data back into the dashboard. Default attribution is last-click, but you can pick first-click or linear on E-commerce Pro plans.
Can I use the seasonal calendar even if my niche is specific?
Yes. The base calendar has 60+ Brazilian dates (retail, food, beauty, fitness, home, kids). You filter by niche and can also add custom dates for your brand (store anniversary, collection launch, influencer partnership). Copy templates adapt to product name and main benefit.
Does the Meta Ads integration also run campaign optimization?
We don't create or optimize campaigns automatically — that stays in Ads Manager. What we do is centralize visualization (you see ROAS in the same dashboard as organic) and suggest actions: "post X had engagement 4x above average — we recommend boosting at R$ 50/day for 3 days". Creating the ad is 1 click and opens the Ads Manager.
Is there a specific e-commerce plan or is it the same as the others?
We have the E-commerce plan starting at R$ 197/month with GA4 integration, full seasonal calendar, sales attribution per post and revenue dashboard. E-commerce Pro (R$ 397/month) adds Meta Ads + Google Ads in the same dashboard, performance alerts and multi-touch attribution. Free 14-day trial on any plan.
Your next campaign can 2x without anyone burning the midnight oil
Start free today, connect your store in 5 minutes and see the first attributed sale this week. If after 14 days you don't have a clear view of what's selling, cancel without us asking.
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