Mais Social vs Buffer
Mais Social vs Buffer: comparison for agencies in 2026
Head-to-head comparison
| Feature | Mais Social | Buffer | Winner |
|---|---|---|---|
| Price per client/month (annual plan) | R$ 15 per client, unlimited posts | US$ 6 per channel/month (but no real multi-client below Agency) | Us |
| Multi-client with separate workspaces | Native from the cheapest plan | Limited — Agency Plan costs US$ 120/month with only 10 channels | Us |
| Meta Ads + Google Ads reports | Native consolidated dashboard | No paid media — only organic post metrics | Us |
| GA4 integrated in the report | Yes, native | Not supported | Us |
| Google Business Profile | Posts + insights | Not supported | Us |
| Threads | Supported | Supported | Tie |
| YouTube Shorts scheduling | Supported | Supported | Tie |
| Simple interface / easy to learn | Good, but more menus due to multi-client | Unbeatable in simplicity | Buffer |
| AI Assistant for post ideas | Yes, in PT-BR | Yes, mostly in English | Tie |
| Portuguese support | Human, Brazil business hours | English only | Us |
| Trial without card | Full 14 days | Permanent free tier (limited to 3 channels) | Tie |
| Client approval (client sees post before publishing) | Approval link per workspace, on every plan | Only on the Agency Plan | Us |
Why Mais Social is the choice for agencies
- Real multi-client — no need to upgrade to the expensive Agency plan
- Consolidated paid media reports (Meta + Google) — Buffer simply does not do this
- GA4 and Google Business Profile integrated in reports
- Interface, support and reports in PT-BR
- Predictable per-client billing, not per channel — you are not punished for clients with 6 networks
- Client approval available from the basic plan
- Data in a Brazilian datacenter — native LGPD
What Buffer does well
- Impeccable interface — possibly the best UX among social schedulers
- Permanent free tier — good for freelancers testing
- Transparent philosophy — they publish revenue, salaries, metrics
- Mature ecosystem for individual content creators
- Excellent browser extension to capture content while browsing
Weaknesses
- No paid media reports — you still need Looker Studio or a spreadsheet
- Per-channel billing inflates fast — agency with 10 clients × 5 networks = 50 channels = US$ 300/month
- "Real" multi-client only on the Agency Plan (US$ 120/month), and even then limited
- No Google Business Profile support — terrible for local SMB agencies
- No human support in Portuguese
Verdict
Buffer remains one of the best-designed tools in the market — for individual creators and small businesses with 1-3 networks. For Brazilian agencies managing multiple clients, it pushes you toward the expensive Agency plan and still leaves huge gaps: no paid media, no GBP, no GA4. Mais Social costs similar (or less) and delivers what an agency really needs: client workspaces, consolidated paid media reports, client approval, and everything in Portuguese. If you manage 5+ clients, the 14-day trial shows the difference in the first week.
Try Mais Social free for 14 daysFrequently asked questions
Buffer is simpler. What if I do not need everything Mais Social offers?
Fair. If you are a freelancer with 1 or 2 small clients and only schedule organic posts, Buffer free might work for you. Past 4-5 clients, Buffer starts getting expensive (per-channel billing) and Mais Social becomes cheaper — and also delivers paid media reports Buffer does not.
Buffer has a permanent free tier, does Mais Social not?
We have a limited free tier (1 client, 3 networks, 30 posts/month). It is for you to test without a trial timer. Buffer's permanent free is more generous for individual use, but not for an agency.
Can I connect Meta Ads on Buffer?
No. Buffer covers only organic publishing. To report on Ads you would need another tool (Looker Studio, Reportei, AgencyAnalytics). Mais Social bundles it all.
How does client approval work in Mais Social?
You generate a public link (no login) where the client sees the scheduled posts, comments and approves. When they approve, the post is released for publishing. Available on every paid plan.
Buffer to Mais Social migration: how does it work?
Scheduled posts do not migrate automatically (technical API limitation), but we provide a script that exports your Buffer post library and imports it into Mais Social. Reconnecting channels takes a few clicks.