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Mais Social vs mLabs

Mais Social vs mLabs: which to choose for your agency in 2026

mLabs is practically a synonym for social media management in Brazil — founded in Florianópolis, it was a pioneer in delivering a tool in Portuguese to a market that only knew Hootsuite and Buffer. For many agencies, it was the first social media SaaS they ever used, and it deserves respect for that. But the market has changed: today agencies need more than scheduling — they need to consolidate paid media, truly separate clients into workspaces and report GA4 without building a Looker Studio dashboard. Mais Social was built from 2024 onwards exactly for this post-mLabs scenario, with no legacy chains. In this comparison I will cover where mLabs is still strong (learning curve, installed base, template marketplace), and where Mais Social delivers more — especially for agencies that are growing and hitting mLabs limits.

Head-to-head comparison

FeatureMais SocialmLabsWinner
Price per client/month (annual plan)R$ 15 per clientStarting at R$ 39/month with per-plan limitsUs
Unlimited multi-client workspacesNo limit, from the basic planPlan-capped — Advanced has up to 50 onlyUs
Instagram scheduling (Posts, Reels, Stories, Carousel)All native via official APIAll nativeTie
TikTok schedulingSupportedSupportedTie
ThreadsSupportedSupportedTie
YouTube ShortsIn every planOnly on some plansUs
Consolidated Meta Ads reportsNative in every planOnly on more expensive plansUs
Consolidated Google Ads reportsNativeLimited / plan-dependentUs
GA4 in the reportYes, integratedPartialUs
Google Business ProfilePosts and insightsSupportedTie
PT-BR interfaceNativeNativeTie
Multi-language (EN-US, ES-ES)Useful for agencies serving clients outside BrazilLimited to PT-BRUs
Template marketplace / image bankCanva integrationInternal editor + large bankmLabs
Client approval via linkSupportedSupportedTie
Trial without card14 days7 daysUs

Why Mais Social is the choice for agencies

  • Price 60-70% lower per active client on equivalent plans
  • Truly unlimited workspaces — scaling agencies do not hit a ceiling
  • Paid media reports (Meta + Google) included on the basic plan, not premium
  • GA4 integrated directly into the client PDF
  • Multi-language — you serve Brazilian clients in PT, Portuguese clients in EN or ES
  • Modern stack (Next.js + Prisma) — no sluggishness inherited from 10 years of legacy
  • Public API for custom integration (in beta)

What mLabs does well

  • Huge installed base — your agency has probably used it at some point
  • Well-polished internal image editor (no need to open Canva)
  • Extensive bank of templates and post ideas
  • Mature trainings and educational materials
  • Established Brazilian support and community

Weaknesses

  • High per-seat price for small agencies
  • Per-plan client caps force upgrades as you grow
  • Paid media reports stay on the expensive plans
  • No multi-language — bad for those serving clients outside Brazil
  • UI performance shows its age — some screens take time to load

Verdict

mLabs deserves the place it has — it opened the market, educated Brazilian agencies and remains a solid choice. For agencies starting out or with few clients, it can still make sense. For agencies that grew and hit plan limits, or that need consolidated paid media reports without an expensive upgrade, Mais Social delivers more for less. The practical decision: run both side by side for 14 days with 3 real clients and compare month-end report close time. Whoever wins takes your agency.

Try Mais Social free for 14 days

Frequently asked questions

mLabs is better-known. Why migrate?

Brand awareness is earned, but it is no reason to keep paying more. If you have hit your mLabs plan client limit or need consolidated Ads reports, Mais Social delivers it for less. We recommend running both in parallel during the 14-day trial and comparing.

Will I lose my scheduled post history when migrating?

Future scheduled posts need to be rescheduled (a technical limitation across every platform, not just ours). Published post history stays on Instagram/Meta — it does not disappear. We offer free assisted migration support for agencies with 10+ clients.

Is the Mais Social image editor as good as mLabs'?

Honestly, no. mLabs' editor has years of polish. We chose to integrate deeply with Canva (which many agencies already use) instead of duplicating effort. If an internal editor is a deal-breaker for you, it is worth considering.

Can I test with a few clients before migrating everyone?

Yes. In the trial you connect as many clients as you want within the plan. Many agencies migrate 3-4 clients first, validate for 30-60 days and then do the full switch.

Is Mais Social support at the same level as mLabs'?

We are smaller, so we answer faster (average 2h in business hours). We do not have a huge community like mLabs yet, but the founding team handles support directly — you talk to the people who decide the product.

Other comparisons

Mais Social vs mLabs 2026 — Detailed Comparison