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Mais Social vs PostGrain

Mais Social vs PostGrain: complete comparison for agencies in 2026

PostGrain is a Brazilian tool that gained traction in recent years by offering social media scheduling with an interesting twist: a campaign manager that helps organize content by theme, brief and editorial workflow. With pricing starting at R$ 39/month, it serves freelancers, solo social media managers and small agencies that want more structure than a simple calendar well. It has a PT-BR interface, Brazilian support and a clean UX — no complaints about the basics. Where Mais Social diverges: explicit focus on a multi-client agency managing a portfolio, with unlimited workspaces from the basic plan, consolidated paid media reports (Meta Ads, Google Ads, GA4, GBP) and a billing model per active client instead of per user or per plan. In this comparison I will be direct: PostGrain wins on editorial campaign organization (brief, status, workflow) and has a lower entry ticket for solos. Mais Social wins on serious multi-client, native paid media and a billing model that does not punish those who grow. For those choosing between the two, the answer depends on "am I a solo organizing my own campaigns" versus "am I an agency reporting to 10+ clients".

Head-to-head comparison

FeatureMais SocialPostGrainWinner
Starting monthly priceR$ 15 per active clientStarting at R$ 39/month with profile and post limitsUs
Multi-client / unlimited workspacesUnlimited workspaces from the basic planPlan-limited — additional profiles cost extraUs
Billing model for agenciesPer active client — unlimited usersPer profile / plan — scales oddly as you growUs
Campaign manager (brief, status, editorial workflow)Calendar + tags + basic statusDifferentiator — structured editorial workflowPostGrain
Instagram scheduling (Posts, Reels, Stories, Carousel)All via official APIAll via official APITie
TikTok schedulingOfficial TikTok Business APISupportedTie
ThreadsSupportedPartial / in developmentUs
YouTube ShortsIn every planLimited / only on higher plansUs
Google Business ProfilePosts + insightsLimitedUs
Consolidated Meta Ads + Google Ads reportsSingle dashboard in every planDoes not cover consolidated paid mediaUs
GA4 integrated in the reportYes, nativeNot supportedUs
Client approval via public linkIncluded in every paid planSupportedTie
Brandable PDF (agency colors and logo)In every paid planOnly on higher plansUs
Multi-language (EN-US, ES-ES)3 full languagesPT-BR onlyUs
Trial without card14 days7-14 daysTie

Why Mais Social is the choice for agencies

  • Predictable per-client billing model — growing agencies are not punished with expensive upgrades
  • Truly unlimited multi-client workspaces, no per-plan ceiling
  • Consolidated Meta Ads + Google Ads + GA4 + GBP reports on the basic plan
  • Brandable PDF on any paid plan — agency colors and logo with no upsell
  • Multi-language (PT-BR, EN-US, ES-ES) — full interface for serving clients outside BR
  • Modern stack with fast UI and a public API in beta
  • Human Brazilian support in business hours, no chatbot

What PostGrain does well

  • Campaign manager with editorial workflow is a real differentiator — brief, status, stage approval
  • Entry plan at R$ 39/month is accessible for solo freelancers or independent social media managers
  • 100% PT-BR interface, Brazilian support
  • Theme and content series organization well thought out for solo creators
  • Active community of creators and solo social media managers in Brazil

Weaknesses

  • No consolidated paid media coverage — agencies still need Looker Studio or Reportei for the full report
  • Per-plan profile and post limits force upgrades as you grow
  • Brandable PDF and advanced features (GBP, YouTube Shorts) only on higher plans
  • No multi-language — bad for agencies serving clients in Portugal, Spain or the US
  • Limited public API — makes integration with internal agency tools harder

Verdict

PostGrain is a well-thought-out Brazilian tool — a real differentiator in the campaign manager with editorial workflow, accessible entry pricing for solos and clean UX. For a freelancer or independent social media manager organizing their own content series, it makes sense. For a multi-client agency that needs to report Meta Ads + Google Ads + GA4 + GBP in a single brandable PDF, unlimited workspaces with no per-plan ceiling and predictable per-client billing, Mais Social delivers more value at a similar or lower price. If your main pain is "organize my content production", PostGrain. If your pain is "close the month for 10 clients without becoming a Looker engineer", Mais Social. In either case, 14 days of trial show the answer in practice.

Try Mais Social free for 14 days

Frequently asked questions

Is the PostGrain campaign manager really different?

It is. PostGrain structures content into campaigns with brief, status (draft, in production, approval, scheduled, published) and editorial workflow — useful for solos organizing content series by theme. In Mais Social you have tags, basic status and a visual calendar, but without their structured editorial workflow. If that is central to your work, it is a valid point for PostGrain.

How much will I save switching from PostGrain to Mais Social?

Depends on the current plan. For an agency with 10 active clients, you usually go from R$ 199-399/month on PostGrain (depending on which plan with how many profiles) to R$ 150/month on Mais Social. Add the savings of not needing Reportei or Looker Studio for paid media (R$ 100-200/month extra) and the ROI is clear.

How does Mais Social cover paid media that PostGrain does not?

We connect Meta Business Manager, Google Ads, Google Business Profile and GA4 via official OAuth. At month close, we generate a brandable PDF consolidating organic (Instagram, Facebook, TikTok, LinkedIn) + paid (Meta Ads, Google Ads) + traffic (GA4) + GBP into a single file. The client receives a PDF instead of you opening 4 dashboards and copying into Excel.

Can I test with a few clients before migrating everything?

Yes. In the 14-day trial you connect whichever clients you want. Common strategy: pick 3 main clients, run Mais Social + PostGrain in parallel, compare the final month-end PDF and time spent on close. If Mais Social wins, migrate the rest in 1-2 weeks with assisted support.

Will Mais Social have a campaign manager with editorial workflow?

It is on the roadmap for Q4/2026. Today we cover tags, basic status (draft, scheduled, published, failed) and visual calendar — enough for most multi-client agencies. If a structured editorial workflow is a deal-breaker today, it is worth considering PostGrain or integrated Trello for now.

Other comparisons

Mais Social vs PostGrain 2026 — Brazilian Comparison