Mais Social vs Etus
Mais Social vs Etus: complete comparison for agencies in 2026
Head-to-head comparison
| Feature | Mais Social | Etus | Winner |
|---|---|---|---|
| Starting monthly price | R$ 15 per active client (no network cap) | Starting at R$ 49/month (Basic) with network and post limits | Us |
| Multi-client / workspaces | Unlimited workspaces from the basic plan | Plan-limited — additional clients cost extra | Us |
| Instagram scheduling (Posts, Reels, Stories, Carousel) | All via official API | All via official API | Tie |
| TikTok scheduling | Official TikTok Business API | Supported | Tie |
| Threads | Supported | Limited / partial | Us |
| YouTube Shorts | In every plan | Only on higher plans | Us |
| Google Business Profile | Consolidated posts + insights | Supported on advanced plans | Us |
| Consolidated Meta Ads reports | Native in every plan | Does not natively cover consolidated paid media | Us |
| Google Ads + GA4 reports | Native | Not supported | Us |
| Client approval via public link | Included in every paid plan | Supported on higher plans | Us |
| PT-BR interface | Native | Native | Tie |
| Portuguese support | Human, Brazil business hours | Established support, active community | Tie |
| Multi-language (EN-US, ES-ES) for agencies serving outside BR | Full interface in 3 languages | PT-BR only | Us |
| Public API for custom integration | In beta | Limited | Us |
| Trial without card | 14 days | 7-14 days depending on campaign | Tie |
Why Mais Social is the choice for agencies
- Price per active client up to 60% lower for an agency with 10+ clients
- Truly unlimited multi-client workspaces — scaling agencies do not hit a ceiling
- Consolidated paid media reports (Meta Ads + Google Ads + GA4) included on the basic plan
- Google Business Profile with posts and insights — essential for local SMBs
- Multi-language: serve Brazilian clients in PT, Portuguese clients in EN or ES
- Modern stack (Next.js + Prisma) — fast UI, no inherited sluggishness
- Brandable PDF with agency colors and logo on any paid plan
What Etus does well
- Established brand in Brazil — large Brazilian user base, especially among SMBs
- Basic plan R$ 49/month fits solo freelancers with 1-2 clients
- Mature Brazilian support, active community in groups and webinars
- Visual editor and template library focused on SMBs (BR holiday dates)
- Established educational materials and trainings in PT-BR
Weaknesses
- Consolidated paid media reports are not a focus — agencies still need Looker Studio or Reportei
- Per-plan client and network caps force upgrades as you grow
- No multi-language — bad for agencies serving clients in Portugal, Spain or the US
- Advanced features (GBP, approval, YouTube Shorts) only on higher plans
- Limited public API — makes custom integration with internal tools harder
Verdict
Etus is an honest Brazilian tool — well-made for SMBs and freelancers starting to professionalize social media. If your pain is "schedule 30 posts/month for 2 small clients and have support in Portuguese", it remains a valid choice. For an agency that has grown, hit per-plan client limits, or needs to deliver a consolidated Meta Ads + Google Ads + GA4 report without an expensive upgrade, Mais Social delivers more for less: unlimited workspaces, native paid media, GBP, multi-language and a brandable PDF on every plan. The practical decision: run both in parallel for 14 days with 3 real clients and measure month-end report close time.
Try Mais Social free for 14 daysFrequently asked questions
Etus is Brazilian like Mais Social. What is the difference in origin?
Both are made in Brazil for the Brazilian market, with Portuguese support and interface. The difference is focus: Etus was built in 2015 targeting SMBs and freelancers, with a product designed for that ticket. Mais Social was built in 2024 targeting the multi-client agency that needs to consolidate paid media and separate clients into workspaces. If you identify with "I have 1-3 small clients and want to schedule", Etus may suit you. If you identify with "I have 10+ clients and need an Ads report at the end of the month", Mais Social is probably better.
Can I use both at the same time during migration?
Yes, and we recommend it. In the 14-day Mais Social trial you connect 3-5 clients in parallel with what is running on Etus. Compare report close time, delivered PDF quality and total cost. In 30 days you have data to decide without blind faith.
Does Etus have a better internal image editor than Mais Social?
Etus historically invested more in an internal editor and BR template bank (holidays, motivational quotes). We chose to integrate with Canva (which 80% of agencies already use) instead of duplicating effort. If an internal editor and BR template bank is a deal-breaker for you, it is a point in favor of Etus.
Will I lose my scheduled post history when migrating?
Future scheduled posts need to be rescheduled (a technical limitation across every social platform, not specific to us). The history of already-published posts stays on Instagram/Meta — it does not disappear. We offer free assisted migration support for agencies with 5+ clients coming from Etus.
How does Mais Social report Meta Ads and Google Ads in the client PDF?
You connect Meta Business Manager and Google Ads via official OAuth. At month close, we generate a brandable PDF that bundles organic (Instagram, Facebook, TikTok posts) + paid media (Meta Ads, Google Ads) + traffic (GA4) + GBP into a single file. The client receives a PDF instead of 4 different dashboards.