Mais Social vs Hootsuite
Mais Social vs Hootsuite: which is the best for Brazilian agencies in 2026
Head-to-head comparison
| Feature | Mais Social | Hootsuite | Winner |
|---|---|---|---|
| Price per client/month (annual plan) | R$ 15 per client | Starting at US$ 99/month with a 10 social account limit | Us |
| Native multi-client (workspaces per agency) | Unlimited workspaces in every plan | Only on the Business plan (US$ 249+/month) | Us |
| Instagram scheduling (Posts, Reels, Stories) | Posts, Reels, Stories and Carousels | Posts and Reels (Stories only via push notification on lower plans) | Us |
| Native TikTok scheduling | Included in every plan | Included | Tie |
| Threads | Supported | No official support as of this comparison | Us |
| Consolidated Meta Ads + Google Ads + GA4 reports | Single dashboard in every plan | Only via the Hootsuite Advanced Analytics add-on (US$ 500+/month) | Us |
| Google Business Profile | Scheduling + insights | Basic publishing only | Us |
| Portuguese interface and support | 100% in PT-BR, human support during Brazil business hours | English/Spanish interface, English support | Us |
| Trial without credit card | 14 days, no card | 30 days, card required | Us |
| Advanced Social Listening | Basic (mentions and tags) | Full brand monitoring via Talkwalker | Hootsuite |
| Enterprise integrations (Salesforce, Adobe, Microsoft) | Roadmap | Marketplace with 100+ apps | Hootsuite |
| LGPD compliance | Data in Brazilian datacenters | Data in the US/Canada | Us |
Why Mais Social is the choice for agencies
- Up to 85% lower price per seat — an agency with 20 clients pays R$ 260/month versus ~R$ 5,000 on Hootsuite Business
- Native multi-client workspaces from the cheapest plan — no need to upgrade to separate accounts
- Consolidated Meta Ads + Google Ads + GA4 + Business Profile reports in a single brandable PDF
- 100% interface in PT-BR, EN-US and ES-ES — easier to train interns and managers
- Human support in Portuguese during Brazil business hours (no chatbot)
- 14-day trial without card — you test before any commitment
- Data hosted in Brazil, native LGPD compliance
What Hootsuite does well
- 17 years of market — an extremely mature and stable platform
- World-class Social Listening via Talkwalker (real brand monitoring)
- Marketplace with over 100 integrations (Salesforce, Adobe, Microsoft)
- Large enterprise teams with SSO, SAML and advanced governance
- Hootsuite Academy — free social media courses library
Weaknesses
- Price too high for small and mid-sized Brazilian agencies (US$ 99 to US$ 739/month)
- Multi-client blocked on cheaper plans — only Business+ has real workspaces
- No official Brazilian Portuguese interface — only English and generic Spanish
- Human support only in English, in American hours
- Heavy learning curve for small teams — complex UI, many clicks
Verdict
Hootsuite is a great tool — for Fortune 500 companies with media budget and a governance team. For a Brazilian agency managing between 5 and 50 clients that needs to deliver a beautiful report without becoming a Looker Studio engineer, it charges too much for value you do not use. Mais Social was built for that scenario: fair price, native multi-client, ready-made consolidated reports and Portuguese support. If your pain is "I need to schedule for multiple clients without spending R$ 5,000 a month", the 14-day trial answers in 48 hours whether it is worth switching.
Try Mais Social free for 14 daysFrequently asked questions
Does Mais Social have every Hootsuite feature?
For 90% of agency workflows (schedule, monitor, report), yes. Hootsuite wins on advanced Social Listening (via Talkwalker) and the enterprise integrations marketplace. If your agency relies on corporate SSO or Adobe Experience Manager, it still makes sense. For everything else, Mais Social delivers more for less.
Is it worth migrating from Hootsuite mid-contract?
It depends on how much time is left. If you are on a Business plan with 12 months ahead, do the math: the monthly savings of switching to Mais Social usually pays the early termination fee within 2 to 3 months. We offer free assisted migration for agencies coming from Hootsuite — we export your scheduled posts and replicate your workspaces.
Does Hootsuite have more social networks than Mais Social?
On the main networks (Instagram, Facebook, TikTok, LinkedIn, YouTube, Threads, GBP), we are equivalent. Hootsuite supports Pinterest and some Asian networks we do not yet cover. If Pinterest is critical for your client, that is a point to consider.
How does the 14-day trial work?
You create an account at /signup without a credit card, connect your social networks and use the entire platform for 14 days. No feature locks, no watermark. On day 15 you pick a plan or stay on free with smaller limits.
Is there a discount for an agency migrating with volume?
Yes. From 25 active clients onwards, we offer custom pricing and dedicated onboarding. Talk to us at /pricing.