Mais Social vs Sprout Social
Mais Social vs Sprout Social: complete comparison for agencies in 2026
Head-to-head comparison
| Feature | Mais Social | Sprout Social | Winner |
|---|---|---|---|
| Starting price per user/month | R$ 15 per client — unlimited users | US$ 199/user/month (Standard) | Us |
| Native multi-client for agencies | Unlimited workspaces from the basic plan | Only via Advanced (US$ 499/seat) + Agency add-on | Us |
| Billing model | Per active client — unlimited users | Per seat — a direct punishment for growing teams | Us |
| Social Listening (brand monitoring) | Basic — mentions, tags, keywords | Advanced — sentiment AI, share of voice, competitive intel | Sprout Social |
| Smart Inbox / social CRM | Simple unified inbox | Full inbox with tags, assignment, SLA, NPS | Sprout Social |
| Instagram, Facebook, TikTok, LinkedIn scheduling | All via official API | All via official API | Tie |
| Threads | Supported | Supported | Tie |
| YouTube Shorts | In every plan | Only on Advanced | Us |
| Meta Ads + Google Ads + GA4 reports | Single consolidated dashboard | Only via Premium Analytics add-on | Us |
| Google Business Profile | Posts + insights | Supported | Tie |
| Client approval via public link | Included in every plan | Yes, but via internal workflow (client needs to log in) | Us |
| PT-BR interface and support | Native, human support in BR hours | English only | Us |
| Billing in reais + NF-e | BRL, Brazilian NF-e | USD, international invoice | Us |
| Enterprise integrations (Salesforce, HubSpot, Zendesk) | On the roadmap | Established marketplace, deep integrations | Sprout Social |
| Trial without card | 14 days, no card | 30 days, credit card required | Us |
Why Mais Social is the choice for agencies
- Price 90%+ lower for an average agency — annual savings of R$ 100,000+ switching from Sprout to Mais Social
- Predictable billing model (per client, not per seat) — your team can grow at no extra cost
- Multi-client workspaces from the basic plan, no upgrade to Advanced
- Consolidated Meta + Google + GA4 + GBP reports in a single brandable PDF
- Interface, support and reports in Portuguese — easier to train juniors and show to clients
- Billing in reais with NF-e — finance team happy, no monthly FX
- Client approval via public link (no login) — Sprout requires the client to create an account
What Sprout Social does well
- World-class Social Listening — sentiment analysis, share of voice, brand health are the reference
- Smart Inbox with social CRM workflow — enterprise-scale brand support
- Governance and compliance for 50+ people teams — SSO, SAML, detailed auditing
- Deep integrations with Salesforce, HubSpot, Zendesk and Microsoft Dynamics
- Extremely customizable reports and industry benchmarks
Weaknesses
- Enterprise pricing (US$ 199-499 per seat) is prohibitive for small and mid-sized Brazilian agencies
- Per-seat billing punishes growing teams — each new intern costs US$ 199+/month
- No billing in reais or NF-e — administrative pain for a Brazilian agency
- Real multi-client (Agency add-on) only on the most expensive plans
- No human support in Portuguese, no Brazil business hours
Verdict
Sprout Social is a brilliant tool — for large companies or enterprise agencies serving brands with real need for social listening, social CRM and multi-level governance. For a small or mid-sized Brazilian agency managing between 5 and 50 clients, the price is prohibitive: you pay US$ 1,000-3,000/month for features you will not use 80% of the time. Mais Social delivers what an agency really needs (serious scheduling, native multi-client, consolidated paid media reports, BR support) at 5-10% of the price. If your agency does not serve accounts that justify enterprise listening, the 14-day trial shows the savings in hours.
Try Mais Social free for 14 daysFrequently asked questions
Does Sprout Social have tools Mais Social does not?
Yes. Advanced Social Listening with sentiment analysis, a CRM-style Smart Inbox with SLA and assignment, and industry benchmark reports are serious products of theirs. If your agency serves large brands (Itaú, Ambev, Magalu) that need to monitor reputation at enterprise scale, it makes sense. For agencies serving SMBs and mid-market that need scheduling + reports, it is overkill.
How much does Sprout Social cost for a 5-person agency?
Standard plan (US$ 199/seat) = US$ 995/month = ~R$ 5,200. Advanced plan (US$ 499/seat) = US$ 2,495/month = ~R$ 15,000. Plus the Agency add-on for multi-client, which costs extra. Mais Social covers the same number of clients for R$ 195-650/month depending on the plan.
Can I get basic social listening on Mais Social?
Yes. We cover mentions, brand tags, keywords and monitored hashtags — enough for most agencies. We do not have enterprise-scale sentiment analysis or industry benchmarks. If that is critical, Sprout or Brandwatch make sense as a complementary tool.
Does Sprout have better multi-client than Mais Social?
It has more robust governance (multi-level approvals, permission hierarchies), but via an expensive Agency add-on. For practical agency workflow (separating Client A from Client B, giving the client viewer access, having a per-client calendar), Mais Social delivers the essentials without enterprise complexity.
Is migration from Sprout to Mais Social viable?
Viable and generally financially advantageous. We offer free assisted migration for agencies coming from enterprise platforms: we replicate workspaces, import the media library and help train the team during the 14-day trial. Annual savings usually pay for adding an extra social media person for 6 months.